So you’ve finished producing this awesome podcast episode or series, and now you’re ready to share it with the world at large, but how?

Navigating the field of marketing, social media, and growing an online audience, can be challenging and certainly overwhelming at times. We’re here to help alleviate those burdens and help you find success in growing your brand, your artwork, and your image.

Drawing upon over 15 years of experience in the music industry, we will help you create strategies for successful growth that are curated to your business and personal life.

It’s important to remember that just because one strategy worked for one individual or business, doesn’t necessarily mean it will work for you. So just like in our detailed recording process, we take the time to understand your needs and visions for the future, and develop strategies around those ideas that will benefit you the most in the years to come. A successful marketing strategy has longevity built into its core principles and that’s why we will work with you meticulously, to understand what’s most important in the vision for your business and brand, and how to continually build that year after year.

From here, we help design a timeline of how to execute those strategies in your personal life. Gaining exposure isn’t rocket science, but it does take dedication and patience. Making your podcast standout in a sea of podcast series can seem daunting, but it doesn’t have to be! Understanding what makes your message unique, and applying strategies that align with that message, are the first steps to growing your content organically. Sometimes what works at first doesn’t continue to work down the line. Being able to adapt and continue to offer content that is exciting, engaging, and evolving just as your audience does, is important to your marketing success as well.

When you think about how marketing and advertisements work nowadays, it’s pretty fast paced. An average TV or radio show is going to have commercials zipping by you with dozens of messages every hour, so it’s important to stay relevant in your audience’s mind, otherwise their focus will gravitate to something else. This means creating captivating content quickly.

Utilizing different types of analytics is one way to track and understand how your content is reaching different demographics, and how to increase those ranges. Over a period of time, as you produce and release more podcast content, we can analyze how that content is reaching different people throughout the world. Studying that information can give a lot of insight into what marketing approaches may be working for your brand, and which ones may need to be adjusted.

At The Record Shop, our team will help guide you through the challenges of marketing your podcast series, helping you reach your target audience and find growth and exposure with your content.